NFC campaign management platform
Tap2Launch : real-time control over every NFC product you deploy.
Tap2Launch is a real-time NFC campaign management platform that gives brand managers, event teams, and agency partners centralised control over every NFC product they deploy. From a single dashboard, update the live destination of any NFC product the moment a campaign changes, no reprinting, no downtime, no guesswork. Monitor tap analytics in real time, manage multiple campaigns and clients simultaneously, and configure advanced targeting rules including geo-targeting, mobile targeting, and promo codes. Tap2Launch turns every piece of NFC merchandise into a fully managed, always-on marketing channel.
Multiple targeting modes in one platform
Real-time updates, real time analytics
No Items to reprint when a campaign changes
One dashboard for all products & campaigns
Why Tap2Launch
Static NFC is just a link. Tap2Launch makes it an intelligent, manageable marketing channel.
Most NFC products are programmed once and never touched again, a fixed URL baked into the chip with no flexibility after the item ships. Tap2Launch changes that completely. Every NFC product becomes a dynamic, fully controllable asset that you can redirect, retarget, and report on from anywhere, at any time, long after the merchandise has left your hands. Choose from eight intelligent targeting modes, from geo-targeting and mobile OS detection to behavioural user journeys and promo-code-gated content and apply any combination to any product or campaign. One platform. Total control.
Brand activations · Event merchandise · Retail & CPG · App marketing · Spirits & beverage · Agency campaigns · Trade shows · Promotional products · App Marketing · Loyalty Programs
Platform features
Everything you need to manage smarter NFC campaigns and if it's not here, we'll build it for you.
Every targeting feature below is built into Tap2Launch no third-party tools, no extra subscriptions, no technical integrations required. From real-time URL updates and geo-targeting to behavioral user journeys and randomised experiences, everything you need to run smarter NFC campaigns lives in one dashboard. Click on any feature below to learn more.
Real-time destination control
Change where any NFC product points instantly, without touching a single item.
- Update any NFC destination in real time from the dashboard
- Changes go live instantly across every item in the field
- No reprinting, no recalls, no production delays
- Route to any content type website, video, social, app, contact card, and more
- Start production before your URL is finalised update it later
Device-based redirect
Redirect iPhone users to the App Store. Send Android users to Google Play. One tap, the right destination, every time.
- Automatically detects iOS vs Android on every tap
- Routes iPhone users to the Apple App Store, Android users to Google Play
- Supports any device-specific URL not limited to app stores
- Eliminates the need for “choose your platform” landing pages
- Combine with geo-targeting for country-specific app store redirects
Location-based content delivery
Show different content to users in different regions, states, or zip codes, all from the same piece of merchandise.
- Target by country, region, state, city, or zip code
- Deliver localised content, offers, and landing pages per location
- Ideal for multi-market campaigns, national brands, and retail chains
- Route users to their nearest location or store automatically
- Combine with expiration date targeting for region-specific promotions
Time-limited content delivery
Set promotions that expire automatically and redirect back to your default when the time is up.
- Set start and end dates for any content or promotion
- Supports multiple sequential time windows on one product
- Auto-reverts to default URL when the promotion expires
- No manual intervention needed when a campaign ends
- Ideal for limited-time offers, event activations, and seasonal promotions
- Combine with geo-targeting for region-specific, time-limited campaigns
Sequential user journeys
Take users on a journey deliver different content based on how many times they've tapped.
- Configure unique content for each sequential tap first, second, third visit and beyond
- Deliver onboarding, follow-up, and loyalty content automatically
- Build multi-touch engagement journeys from a single product
- Ideal for loyalty programmes, repeat event attendees, and retention campaigns
- Combine with promo codes to reward users who reach a specific tap milestone
Gated content & exclusive access
Protect content behind a promo code or password unlock exclusive experiences for the right audience.
- Gate any URL or experience behind a promo code, PIN, or password
- Create exclusive content tiers general access vs VIP vs staff
- Ideal for event VIP areas, early access campaigns, and gated competitions
- Distribute codes through email, social, or print independently of the merchandise
- Combine with expiration date targeting to create time-limited exclusive offers
User-configurable NFC
Let users own their NFC product on their first tap, they set their own destination URL.
- Users configure their own URL on the first tap of their NFC product
- Ideal for networking products, personal business cards, and portfolio links
- No admin setup required per individual user fully self-serve
- Users can update their URL at any time through the Tap2Launch platform
- Combine with the Tap2Interact event platform for attendee-personalised experiences
Randomised content delivery
Import a list of URLs and every tap delivers a random one perfect for giveaways, games, and surprise experiences.
- Import any list of URLs the platform selects randomly on each tap
- Ideal for prize draws, giveaways, and surprise reveals
- Drive repeat engagement users tap again to see what they get next
- Supports weighted random distribution some URLs more likely than others
- Combine with expiration date targeting to retire certain URLs after a date
Campaign performance tracking
See exactly who tapped, when, where, and on what device updated in real time.
- Real-time tap data updated the moment each tap occurs
- Track total taps, unique taps, and return taps per product and campaign
- Device breakdown iOS vs Android split per campaign
- Geographic heatmap where your audience is tapping from
- Custom date range for campaign optimisation
- Exportable reports for client presentations and ROI reporting
Item-level programming
Programme every item with its own unique URL for individual tracking and personalisation at scale.
Batch URL programming assigns one URL to a group of products the standard configuration for most campaigns, simple to manage and fast to deploy.
Unique URL per item programmes every individual piece of merchandise with its own distinct URL enabling item-level tracking (know which exact physical item was tapped), fully personalised user experiences, and serialised product authentication. Your Tap2Interact team will recommend the right configuration based on your campaign goals.
- Batch programming one URL per group, fast to deploy for standard campaigns
- Unique URL per item individual tracking of every single product
- Know exactly which physical item was tapped, when, and where
- Enables personalised experiences per individual wristband or product
- Ideal for serialised merchandise, loyalty programmes, and product authentication
See it in action
Ready to take control of your NFC campaigns?
Book a 20-minute dashboard walkthrough and we’ll show you exactly how to set up any of these targeting modes for your specific campaign whether you’re running a single activation or managing products across multiple clients.
Got questions?
Everything you need to know about Tap2Launch.
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What is Tap2Launch?
Tap2Launch is a real-time NFC campaign management platform that gives brand managers, event teams, and agency partners centralised control over every NFC product they deploy. From a single dashboard, users can update live NFC destinations instantly without reprinting, configure eight intelligent targeting modes, monitor tap analytics in real time, and manage multiple campaigns and clients simultaneously.
Can I change where my NFC merchandise points after it has been distributed?
Yes, this is Tap2Launch's most fundamental capability. Because all NFC destinations are managed dynamically through the cloud, you can update the URL or experience linked to any product at any time, even after the merchandise has been handed out. Changes go live instantly across every item in the field. No reprinting, no replacement, no downtime.
What is mobile targeting and how does it work?
Mobile targeting automatically detects the operating system of the device used to tap the NFC product and redirects the user to the appropriate destination. For example, an iPhone user tapping an NFC product configured for app downloads is automatically sent to the Apple App Store, while an Android user is sent to Google Play with no manual selection required. This eliminates friction and significantly improves app download conversion rates compared to generic landing pages.
How does geo targeting work?
Geo targeting detects the approximate geographic location of the user at the moment of tap and delivers location-specific content based on pre-configured rules. You can target by country, region, state, or zip code. One NFC product deployed nationally can show a different offer, page, or store finder to users in different locations automatically, with no manual switching required.
What is expiration date targeting?
Expiration date targeting lets you set one or multiple time windows during which specific content is active. When a user taps during the active window they see the promotional content. When the window closes, the NFC product automatically reverts to the default URL without any manual action. You can also stack multiple sequential windows for example, a pre-event teaser, an at-event activation, and a post-event follow-up, all triggered automatically by date and time.
What is behavioral targeting?
Behavioral targeting delivers different content based on a user's sequential tap history with a specific NFC product. On their first tap they see introductory content, on their second a follow-up experience, on their third a loyalty reward or exclusive offer. Each subsequent visit automatically delivers the next stage of a pre-configured user journey turning a single piece of merchandise into a multi-touch engagement tool over time.
How does the promo code and password feature work?
When promo code or password protection is enabled, users who tap the NFC product are prompted to enter a code or PIN before the protected content is revealed. Users without the code see a default experience. Users with the correct code unlock the exclusive content, offer, or access. Codes can be distributed through any channel email, social media, or printed materials — independently of the merchandise itself.
What is the Personal URL feature?
Personal URL lets the end user configure their own destination on their first tap. Instead of being redirected to a brand-set page, the user is prompted to enter their own URL making the NFC product their personal digital business card, portfolio link, or social profile. This is fully self-serve and requires no admin setup per individual user. Users can update their configured URL at any time through the Tap2Launch platform.
What is the Random URL feature?
Random URL lets you import a list of destination URLs into the platform and configure any NFC product to redirect to a randomly selected URL from that list on each tap. This is ideal for prize draws, giveaways, gamified activations, and any campaign where variety and surprise drive engagement. Each tap can deliver a different experience, encouraging repeat interactions with the same product.
What analytics does Tap2Launch provide?
Tap2Launch tracks every NFC interaction in real time including total tap volume, unique taps, return taps, device type (iOS vs Android), geographic location, and day patterns. All data is available live in the dashboard and exportable as reports for client presentations and ROI reporting. Where multiple targeting modes are active, the analytics dashboard shows performance per targeting rule so you can understand which content is driving the most engagement.
Do I need to provide the destination URL before production starts?
No. Because all NFC destinations in Tap2Launch are managed dynamically through the cloud, production can begin as soon as your artwork is ready. You can set, update, or change the destination URL and configure any targeting rules at any time before, during, or after your event or campaign. There is no delay waiting for a final URL, and no risk of being locked into a URL that changes.