What is NFC merchandise?

NFC merchandise is physical branded product embedded with a near-field communication chip that activates a digital experience the instant a smartphone is held near it. No app download is required. Tap2Interact designs and produces NFC merchandise for events, festivals, retail activations, and brand campaigns worldwide.

What types of products can be NFC-enabled?

Almost any promotional product can be NFC-enabled including wristbands, koozies, lanyards, tote bags, apparel, keychains, stickers, and fully custom merchandise.

What events and industries use NFC merchandise?

NFC merchandise is used across music festivals, sports events, corporate conferences, trade shows, CPG brand activations, retail pop-ups, and product sampling campaigns.

Tap AI is Tap2Interact's AI-powered brand experience platform that embeds a custom AI agent into any piece of NFC merchandise. One tap connects a user to an AI trained on your brand, capable of answering questions, capturing leads, and delivering personalised content in real time with no app required.

Tap2Launch is the real-time NFC campaign management platform that gives brand managers and event teams full control over every NFC product they deploy — updating live destinations, monitoring tap analytics, and managing multiple campaigns from one dashboard.

Does NFC work on iPhones?

Yes. NFC has been built into every iPhone since the iPhone XS in 2018 and is enabled by default. On Android, NFC has been standard since 2011. No app download or settings change is required.

Do users need to download an app to use NFC merchandise?

No app download is required. NFC is a native feature of modern smartphones. When a user holds their phone near an NFC product, it detects the chip automatically and opens the linked experience in the browser.

MLS - NFC Smart Merchandise & AI-Powered Event Swag

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FanTags

The ultimate connectable on the market

This patented accessory revolutionizes the fan experience by seamlessly blending physical and digital marketing. Create profound connections by integrating exclusive content, virtual meet-and-greets, collectible items, and immersive MLS-related experiences. Empower fans to connect deeply with their favorite MLS clubs, players, and cherished moments.

This innovative technology seamlessly incorporates into various merchandise such as credentials, VIP badges, bags, keyrings, backpacks, and other accessories.

Detachable FanTags are incredibly collectible and remarkably interactive, making them a perfect tool for sponsorship collaborations. This cutting-edge technology offers real-time ROI analytics and can effortlessly integrate into a diverse range of branded merchandise, including bag tags, hats, wristbands, stadium bags, keychains, etc.

Powered by Tap2Interact technology, this system enables the unlocking of a variety of interactive experiences through intriguing and exclusive digital content. Gain access to a wide array of digital experiences related to Clubs, players, or leagues, and even craft personalized interactions using the Tap2Interact software, including features like photos, check-ins, NFTs, triggers, and more.

Activate MLS Experiences

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