What is NFC merchandise?

NFC merchandise is physical branded product embedded with a near-field communication chip that activates a digital experience the instant a smartphone is held near it. No app download is required. Tap2Interact designs and produces NFC merchandise for events, festivals, retail activations, and brand campaigns worldwide.

What types of products can be NFC-enabled?

Almost any promotional product can be NFC-enabled including wristbands, koozies, lanyards, tote bags, apparel, keychains, stickers, and fully custom merchandise.

What events and industries use NFC merchandise?

NFC merchandise is used across music festivals, sports events, corporate conferences, trade shows, CPG brand activations, retail pop-ups, and product sampling campaigns.

Tap AI is Tap2Interact's AI-powered brand experience platform that embeds a custom AI agent into any piece of NFC merchandise. One tap connects a user to an AI trained on your brand, capable of answering questions, capturing leads, and delivering personalised content in real time with no app required.

Tap2Launch is the real-time NFC campaign management platform that gives brand managers and event teams full control over every NFC product they deploy — updating live destinations, monitoring tap analytics, and managing multiple campaigns from one dashboard.

Does NFC work on iPhones?

Yes. NFC has been built into every iPhone since the iPhone XS in 2018 and is enabled by default. On Android, NFC has been standard since 2011. No app download or settings change is required.

Do users need to download an app to use NFC merchandise?

No app download is required. NFC is a native feature of modern smartphones. When a user holds their phone near an NFC product, it detects the chip automatically and opens the linked experience in the browser.

NBA Summer League - NFC Smart Merchandise & AI-Powered Event Swag

NBA Summer League

The NBA Summer League, a vibrant 10-day event in Las Vegas, aimed to enhance both the fan experience and the business aspects for NBA scouts and agents. Leveraging the versatility of Tap2Interact merchandise and platforms, NBA Summer League crafted various interactive items tailored to their diverse markets. Fortunate fans received a FanCard linked to a captivating photo at the Championship Trophy or an enticing mural guiding them to additional Summer League content and rewards. For scouts and agents, sleek epoxy interactive tags facilitated the activation of their business contact information, enabling effortless networking with colleagues.

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LEIGH STEINBERG – SUPER BOWL 2022

The 35th annual Leigh Steinberg’s Super Bowl Party. Interactive NFC badges powered by the Tap2Interact platform allowing the guests for easy access and event information…

How Santo Spirits Turned a Simple Koozie Into Smart Merch – NFC Tech That Connects Instantly

Santo Spirits didn’t just hand out drink koozies, they created an experience. Your brand deserves the same. By embedding NFC technology, each koozie became a digital gateway, connecting fans to exclusive content, cocktail recipes, and real-time brand engagement with a single tap.

HYUNDAI

HYUNDAI By using interactive NFC posters through all their event, Hyundai managed to personalize the user experience and streamline content delivery directly to the user’s

NBA Summer League

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LEIGH STEINBERG – SUPER BOWL 2022

How Santo Spirits Turned a Simple Koozie Into Smart Merch – NFC Tech That Connects Instantly

HYUNDAI

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