What is NFC merchandise?

NFC merchandise is physical branded product embedded with a near-field communication chip that activates a digital experience the instant a smartphone is held near it. No app download is required. Tap2Interact designs and produces NFC merchandise for events, festivals, retail activations, and brand campaigns worldwide.

What types of products can be NFC-enabled?

Almost any promotional product can be NFC-enabled including wristbands, koozies, lanyards, tote bags, apparel, keychains, stickers, and fully custom merchandise.

What events and industries use NFC merchandise?

NFC merchandise is used across music festivals, sports events, corporate conferences, trade shows, CPG brand activations, retail pop-ups, and product sampling campaigns.

Tap AI is Tap2Interact's AI-powered brand experience platform that embeds a custom AI agent into any piece of NFC merchandise. One tap connects a user to an AI trained on your brand, capable of answering questions, capturing leads, and delivering personalised content in real time with no app required.

Tap2Launch is the real-time NFC campaign management platform that gives brand managers and event teams full control over every NFC product they deploy — updating live destinations, monitoring tap analytics, and managing multiple campaigns from one dashboard.

Does NFC work on iPhones?

Yes. NFC has been built into every iPhone since the iPhone XS in 2018 and is enabled by default. On Android, NFC has been standard since 2011. No app download or settings change is required.

Do users need to download an app to use NFC merchandise?

No app download is required. NFC is a native feature of modern smartphones. When a user holds their phone near an NFC product, it detects the chip automatically and opens the linked experience in the browser.

LinkedIn - Cannes Lions 2023 - NFC Smart Merchandise & AI-Powered Event Swag

LinkedIn - Cannes Lions 2023

At Cannes Lions 2023, LinkedIn enhanced networking using Tap2Interact wristbands and cards. These intereactive merchandise linked to attendees’ individual event pages, facilitating the sharing of various details such as email addresses, LinkedIn profiles, and other contact information. Through our Connect & Collect networking feature, attendees could effortlessly tap each other’s items, automatically saving the contact information on their respective LinkedIn event pages.

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LYFT

Interactive NFC key-chain, users are able to tap the tag and auto-launch the LYFT app directly to their phones. The interactive merchandise is routed…

Intuit Dome – NFC Rewards Platform

Tap2Interact and the LA Clippers have leveraged cutting-edge NFC TAP technology to provide an easy, seamless experience for every employee. This technology allows for instant recognition and rewards, enhancing employee pride and engagement across the entire venue.

Nissan

Nissan Collision division was looking for an interactive display that would be distributed to all centers nation wide.

LinkedIn - Cannes Lions 2023

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Intuit Dome – NFC Rewards Platform

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