What is NFC merchandise?

NFC merchandise is physical branded product embedded with a near-field communication chip that activates a digital experience the instant a smartphone is held near it. No app download is required. Tap2Interact designs and produces NFC merchandise for events, festivals, retail activations, and brand campaigns worldwide.

What types of products can be NFC-enabled?

Almost any promotional product can be NFC-enabled including wristbands, koozies, lanyards, tote bags, apparel, keychains, stickers, and fully custom merchandise.

What events and industries use NFC merchandise?

NFC merchandise is used across music festivals, sports events, corporate conferences, trade shows, CPG brand activations, retail pop-ups, and product sampling campaigns.

Tap AI is Tap2Interact's AI-powered brand experience platform that embeds a custom AI agent into any piece of NFC merchandise. One tap connects a user to an AI trained on your brand, capable of answering questions, capturing leads, and delivering personalised content in real time with no app required.

Tap2Launch is the real-time NFC campaign management platform that gives brand managers and event teams full control over every NFC product they deploy — updating live destinations, monitoring tap analytics, and managing multiple campaigns from one dashboard.

Does NFC work on iPhones?

Yes. NFC has been built into every iPhone since the iPhone XS in 2018 and is enabled by default. On Android, NFC has been standard since 2011. No app download or settings change is required.

Do users need to download an app to use NFC merchandise?

No app download is required. NFC is a native feature of modern smartphones. When a user holds their phone near an NFC product, it detects the chip automatically and opens the linked experience in the browser.

KAWASAKI ANNUAL CONFERENCE - NFC Smart Merchandise & AI-Powered Event Swag

KAWASAKI ANNUAL CONFERENCE

The annual Kawasaki Dealer event taking place in Palm Springs. This was a special occasion celebrating 50 years. Kawasaki was looking to use NFC technology to create a great user experience. The NFC bands were used to check in to training sessions and provide users with helpful event information, gamification and rewards.

Interactive NFC Cloth wristbands
Tap2Interact Event iOS/Android App.
Modules: Registration, Photo booth, Check-in
Personal user profile page with all event information and interactive map
Custom spin wheel game with participants’ photos

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TikTok – VidCon 2023

TikTok sought a user-friendly tool to verify the creator status of VidCon attendees within the Creator Marketplace. We developed a customized script that seamlessly accessed attendees’ TikTok profiles to confirm their status, streamlining the process at VidCon. This efficient solution facilitated TikTok in connecting effortlessly with their creator community. The integration of Tap2Interact software ensured smooth coordination, optimizing the functionality of the TikTok wristbands.

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LEIGH STEINBERG – SUPER BOWL 2022

The 35th annual Leigh Steinberg’s Super Bowl Party. Interactive NFC badges powered by the Tap2Interact platform allowing the guests for easy access and event information…

KAWASAKI ANNUAL CONFERENCE

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TikTok – VidCon 2023

From the Graveyard of Weak Swag to the Big Reveal: Tappy Steps Out of the Shadows

LEIGH STEINBERG – SUPER BOWL 2022

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