What is NFC merchandise?

NFC merchandise is physical branded product embedded with a near-field communication chip that activates a digital experience the instant a smartphone is held near it. No app download is required. Tap2Interact designs and produces NFC merchandise for events, festivals, retail activations, and brand campaigns worldwide.

What types of products can be NFC-enabled?

Almost any promotional product can be NFC-enabled including wristbands, koozies, lanyards, tote bags, apparel, keychains, stickers, and fully custom merchandise.

What events and industries use NFC merchandise?

NFC merchandise is used across music festivals, sports events, corporate conferences, trade shows, CPG brand activations, retail pop-ups, and product sampling campaigns.

Tap AI is Tap2Interact's AI-powered brand experience platform that embeds a custom AI agent into any piece of NFC merchandise. One tap connects a user to an AI trained on your brand, capable of answering questions, capturing leads, and delivering personalised content in real time with no app required.

Tap2Launch is the real-time NFC campaign management platform that gives brand managers and event teams full control over every NFC product they deploy — updating live destinations, monitoring tap analytics, and managing multiple campaigns from one dashboard.

Does NFC work on iPhones?

Yes. NFC has been built into every iPhone since the iPhone XS in 2018 and is enabled by default. On Android, NFC has been standard since 2011. No app download or settings change is required.

Do users need to download an app to use NFC merchandise?

No app download is required. NFC is a native feature of modern smartphones. When a user holds their phone near an NFC product, it detects the chip automatically and opens the linked experience in the browser.

Conference & Events Archives - NFC Smart Merchandise & AI-Powered Event Swag

Conference & Events

How We Built the First AI + NFC Interactive Pin with ChatGPT & the Mets

We’re excited to share a milestone we achieved: we produced the very first AI-enabled NFC interactive pin, created in collaboration with ChatGPT and the New York Mets. Fans scanned the pin, tapped into curated AI prompts, got custom portraits at photo-booths, and experienced a giveaway like no other. We’ve proven that interactive merchandise isn’t just a promo, it’s a brand experience that sticks.

Nothin ToSeeHere November 19, 2025

Conference & Events

Intuit Dome – NFC Rewards Platform

Tap2Interact and the LA Clippers have leveraged cutting-edge NFC TAP technology to provide an easy, seamless experience for every employee. This technology allows for instant recognition and rewards, enhancing employee pride and engagement across the entire venue.

Nothin ToSeeHere December 4, 2024

Advertising

FanTag

The ultimate connectable on the market. This patented accessory revolutionizes the fan experience by seamlessly blending physical and digital merchandise. Create profound connections by integrating exclusive content, unlock rewards, team/athlete incentives and other immersive experiences to support fan engagement.

Nothin ToSeeHere January 21, 2024

Conference & Events

LinkedIn – Cannes Lions 2023

At Cannes Lions 2023, LinkedIn enhanced networking using Tap2Interact wristbands and cards. These intereactive merchandise linked to attendees’ individual event pages, facilitating the sharing of various details such as email addresses, LinkedIn profiles, and other contact information. Through our Connect & Collect networking feature, attendees could effortlessly tap each other’s items, automatically saving the contact information on their respective LinkedIn event pages.

Nothin ToSeeHere September 4, 2023

Conference & Events

KIDZCON

The number one kidz convention featuring the best brands from around the world…

Nothin ToSeeHere February 10, 2022

Conference & Events

RiskOn Conference

Bitcoin Business Conference uses interactive NFC badges/wristbands to connect users to event information, sponsors, event photos and more…

Nothin ToSeeHere January 30, 2022

Conference & Events

AVALARA

Avalara leverages interactive pens, koozies and wristbands to connect directly to collateral for their various shows, conferences, sponsorships and field marketing efforts…

Nothin ToSeeHere January 20, 2022

Conference & Events

THINK NFT & STEVE AOKI GENESIS

THINK:NFT an NFT ecosystem of top NFT talent and community events, founded by Pink Floyd saxophonist, Scott Page, with the mission of empowering artists and technologists…

Nothin ToSeeHere January 10, 2022

Conference & Events

POKEMON GO FEST

The Pokemon Go Fest an amazing event that combines the excitement of the popular mobile AR game “Pokemon Go,” with the real world interactivity around Chicago’s Grant Park….

Nothin ToSeeHere February 1, 2021

Conference & Events

KAWASAKI ANNUAL CONFERENCE

The annual Kawasaki Dealer event taking place in Palm Springs. This was a special occasion celebrating 50 years. Kawasaki was looking to use NFC technology to create…

Nothin ToSeeHere January 1, 2021

Conference & Events

Take a break and read all about it

How We Built the First AI + NFC Interactive Pin with ChatGPT & the Mets

Intuit Dome – NFC Rewards Platform

FanTag

LinkedIn – Cannes Lions 2023

KIDZCON

RiskOn Conference

AVALARA

THINK NFT & STEVE AOKI GENESIS

POKEMON GO FEST

KAWASAKI ANNUAL CONFERENCE

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