What is NFC merchandise?

NFC merchandise is physical branded product embedded with a near-field communication chip that activates a digital experience the instant a smartphone is held near it. No app download is required. Tap2Interact designs and produces NFC merchandise for events, festivals, retail activations, and brand campaigns worldwide.

What types of products can be NFC-enabled?

Almost any promotional product can be NFC-enabled including wristbands, koozies, lanyards, tote bags, apparel, keychains, stickers, and fully custom merchandise.

What events and industries use NFC merchandise?

NFC merchandise is used across music festivals, sports events, corporate conferences, trade shows, CPG brand activations, retail pop-ups, and product sampling campaigns.

Tap AI is Tap2Interact's AI-powered brand experience platform that embeds a custom AI agent into any piece of NFC merchandise. One tap connects a user to an AI trained on your brand, capable of answering questions, capturing leads, and delivering personalised content in real time with no app required.

Tap2Launch is the real-time NFC campaign management platform that gives brand managers and event teams full control over every NFC product they deploy — updating live destinations, monitoring tap analytics, and managing multiple campaigns from one dashboard.

Does NFC work on iPhones?

Yes. NFC has been built into every iPhone since the iPhone XS in 2018 and is enabled by default. On Android, NFC has been standard since 2011. No app download or settings change is required.

Do users need to download an app to use NFC merchandise?

No app download is required. NFC is a native feature of modern smartphones. When a user holds their phone near an NFC product, it detects the chip automatically and opens the linked experience in the browser.

Beverage Industry

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Beverage Industry

How Santo Spirits Turned a Simple Koozie Into Smart Merch – NFC Tech That Connects Instantly

Santo Spirits didn’t just hand out drink koozies, they created an experience. Your brand deserves the same. By embedding NFC technology, each koozie became a digital gateway, connecting fans to exclusive content, cocktail recipes, and real-time brand engagement with a single tap.

Nothin ToSeeHere February 4, 2026

Beverage Industry

Dr Pepper

Dr Pepper FanBands drive game day excitement and activations for Las Vegas Raider home games. Fans receive their personal FanPage with access to Dr Pepper content and their photo of the game.

Nothin ToSeeHere March 10, 2022

Beverage Industry

BROWN-FORMAN – JACK DANIELS

Jack Daniels created interactive posters and table tents that connected to the specific venue information. Our solution allowed them to route and connect over 150 locations on the fly.

Nothin ToSeeHere September 1, 2021

Beverage Industry

MILLERCOORS

NFC Interactive wristbands were part of a large North American campaign helping to raise awareness. Users would have their unique personal band linked to a profile page…

Nothin ToSeeHere April 1, 2021

Beverage Industry

Take a break and read all about it

How Santo Spirits Turned a Simple Koozie Into Smart Merch – NFC Tech That Connects Instantly

Dr Pepper

BROWN-FORMAN – JACK DANIELS

MILLERCOORS

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